The 2024 FIM Ride Green Cup that will be held together with the FIM Junior Motocross World Championship this coming weekend (12-14 July) in Heerde – The Netherlands.
The FIM Ride Green Cup is a fun way to show our young riders the importance of incorporating sustainable practices into their sport and to give them all-round training on how to do it. Athletes are the ideal people to set an example and to raise awareness in their communities thanks to their popularity and performances. The programme is based on a theme always present in our World. This year we are following the 2024 World Environmental Day motto: #GenerationRestoration which supports the Land Restoration, Desertification and Drought Resilience. The 2024 Ride Green Cup activities will take place over three rounds as follows.
Round one: A board displaying FIM Ride Green Cup competition information will be placed in the paddock. During the event, all team members, including riders, mechanics, and staff, are encouraged to demonstrate their commitment by signing the board and taking pictures or videos to be shared on Instagram using the specified hashtag. The jury will tally the number of likes on the posts/stories. The team with the highest number of likes and posts will be deemed the most influential and will win the round. The goal of this round is to raise awareness within the community and to become a positive influence among followers and fans.
Round two: This round is based on the team’s correct environmental management and compliance with the FIM Environmental Code including the appropriate use of the washing area, recycling points, use of the environmental mat, reduction of waste and noise, amongst others. Again, the jury will be evaluating each team.
Round three: The Heerde MX track is situated within a Natura 2000 protected area governed by the Birds Directive, which is home to ten protected bird species. The participants will be encouraged to share photos and videos promoting nature and biodiversity around the track, such as birds, insects, trees, rivers, lakes, and habitats again using the appropriate hashtags.
The jury will assess the submissions from all three rounds, and the participant with the highest score will be declared the winner of the Cup and will be awarded a place on the podium.
