A brand-new major event for the UK off-road industry is coming to Birmingham in 2027, as Dirt Bike Live prepares to bring together the bikes, brands, riders and culture shaping the world of dirt under one roof.
Taking place at the bp pulse LIVE arena at the NEC Birmingham on 6–7 February 2027, Dirt Bike Live will unite every side of the off-road scene across one action-packed weekend built around motocross, enduro, trials and E-MTB.
Designed as more than a traditional trade show, Dirt Bike Live is being built as a full-scale celebration of dirt bike culture — giving fans, riders, families and the wider industry the chance to come together ahead of the 2027 season.
From the latest bikes, products and innovations to rider appearances, feature displays and industry showcases, Dirt Bike Live will create a live environment designed to immerse visitors in every side of life on two wheels.
The event has already secured major backing from across the off-road industry, with leading manufacturers, brands, teams and key figures from the dirt bike world set to support the launch of what is expected to become one of the UK’s biggest annual off-road gatherings.
Positioned just before the start of the season, Dirt Bike Live is designed to become the place where the industry launches into the year ahead — giving fans their first look at what’s new, what’s coming and what will shape the sport in 2027.
Alongside Dirt Bike Live, visitors will also have access to a unique behind-the-scenes side of Arenacross for the very first time. Dirt Bike Live ticket holders will be able to watch Friday and Saturday daytime Arenacross practice, qualifying and FMX/ show rehearsals — opening up moments that have remained behind closed doors since Arenacross began.
As the weekend builds into the evenings, Arenacross will take over the bp pulse LIVE arena with two full-throttle live shows featuring high-speed racing, bar-to-bar battles and world-class freestyle motocross.
With Dirt Bike Live running throughout the daytime, the weekend creates the ultimate day-to-night experience for dirt bike fans — while Sunday’s matinee performance offers families the chance to enjoy a full day out together before the school week begins.
Speaking about the launch of Dirt Bike Live, Matt Bates (owner and promoter of Dirt Bike Live) said:
“The reaction from the industry since we first started discussing Dirt Bike Live has been incredible, because the reality is this is something the dirt bike world has been crying out for for a long time. There’s a genuine appetite for an event that brings every side of the sport together properly — the bikes, the brands, the riders, the fans and the culture around it — all under one roof and all focused on growing the sport together.
What’s been most exciting is seeing how quickly the industry has got behind the idea. Manufacturers, brands, teams and key people across the sport immediately understood what we’re trying to build and wanted to be part of it. That support is hugely important to us because Dirt Bike Live is being created by people who genuinely live and love this sport, and our goal is simple: to create something that helps push the industry forward, brings new people into dirt bikes and gives existing fans a weekend experience they’ve never had before.
Adding Arenacross into the mix takes that experience even further and creates something the whole family can enjoy together — whether you’re a lifelong rider, a young fan discovering the sport for the first time, or somewhere in between.”
Tickets for Dirt Bike Live will go on sale from 28 June 2026, with early bird discounts for those signed up to the newsletter.
Fans can sign up to the Dirt Bike Live newsletter (www.dirtbikelive.com) now to stay up to date with all Dirt Bike Live announcements, ticket information and event news.
