Bihr, a leading distributor of motorcycle parts, accessories and rider gear, is proud to announce a new strategic partnership with SCOTT, a long-standing specialist in action sports optics, with motorsports goggles being one of the first products developed by the company 55 years ago.
Starting in June, Bihr will serve as the exclusive distributor of SCOTT motorsport goggles across key European markets. This partnership will broaden the availability of one of motorsport’s most iconic brands, ensuring strong product access and extending its reach to riders across Europe’s leading motorcycling regions.
With decades of engineering expertise, SCOTT is a well-established leader across Motorsports, Bike and Wintersports categories specialising in optics. SCOTT continues to develop new products dedicated to these action sports disciplines, including new motorsports goggles to be presented in future seasons.
As Bihr expands its premium offering, this partnership reinforces its position as a trusted distributor of elite motorcycle brands.
Peter Hakanson, President of Bihr, said:
“We are proud to welcome SCOTT goggles into Bihr’s Rider Gear portfolio. SCOTT’s reputation for performance, innovation, and rider-focused design aligns perfectly with Bihr’s strong expertise across both road and off-road markets.
At Bihr, protection is at the heart of everything we do – ensuring riders can perform with confidence, backed by reliable, high-quality gear. At the same time, passion drives us forward. A collective commitment to the riding experience, innovation, and the communities at the heart of our industry.
This partnership strengthens our ability to deliver premium eyewear solutions to our dealer network and reinforces our commitment to equipping riders across Europe with high-quality gear.”
Pascal Ducort, co-CEO SCOTT said:
“Motorsports goggles were one of the first products SCOTT developed back in Sun Valley in 1971 and look at the excellence we’ve achieved across action sports in the decades since. It is with this heritage and expertise that we continue our commitment to this category with the important step of strengthening our motorsports distribution and future collections.”.
The new distribution agreement between Bihr and SCOTT includes UK, Ireland, Luxembourg, Switzerland, Germany, Austria, Spain, Portugal, Denmark, Netherlands and France.
Bihr and SCOTT are committed to supporting the Motorsport communities and look forward to a successful partnership. For more information about SCOTT products, visit https://www.scott-sports.com
About Bihr
Founded in 1974, Bihr is the leading distributor in France for parts, accessories, lubricants, and protective gear for riders.
The company operates from its 30,000-square-meter warehouse and offices located in Bartenheim, France. With 50 years of experience in the industry, the team possesses deep expertise, enabling them to provide accurate product information and high-quality service to their customers. Bihr distributes over 200 brands, including many exclusively in the French market.
Website: mybihr.com
Email: info@mybihr.com
About SCOTT
SCOTT Sports SA is a leading Swiss-based manufacturer of high=performance sporting goods, with headquarters in Givisiez, Switzerland. Founded in 1958 by engineer and skier Ed Scott, the company has grown into a global brand known for innovation across multiple sports categories.
SCOTT operates internationally, with a presence in over 80-90 counties and offices across Europe, North America, Africa and Asia.
SCOTT designs and manufactures high-performance bicycles, winter sports equipment, motorsports gear, running footwear and sportswear – consistently pushing the limits of innovation, technology and design.
Website: https://www.scott-sports.com
