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New Direction: MX Vice

Exciting news for MX Vice.

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Press Release.

MX Vice has been operating as a part of Pierce since its buyout in May 2018. In that time the MX Vice site has grown significantly and been rolled out into the German, Italian and Spanish markets. There is now an infrastructure to offer our content in native languages to other countries. The MX Vice team has at the same time been part of creating content for 24MX. Pierce is now looking to focus more on product-related content for its customers.

With the businesses moving in different directions an opportunity arose for the buy back of MX Vice and founder James Burfield has taken up the option. This will enable MX Vice to move forward in increasing its presence in the racing scene, whilst Pierce AB continues to grow the content on 24MX with their own in-house team.

As of November 5th 2019, MX Vice will become an independent company again. The MX Vice team will continue to operate as normal, with ownership of the MX Vice complex that includes podcast and video studios.

James Burfield (Founder of MX Vice): “The past 18 months have been an incredible learning experience and I have managed to gain a lot more knowledge in other parts of the off-road industry and e-commerce in general. My skills, knowledge and experience have been scaled beyond anything I could have wished for and I’m looking forward to taking MX Vice forward with the rest of my team.”

Words: Press Release | Lead Image: Ray Archer

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MX Vice News

Fox Racing Announces New Adventure Collection

Everything You Need in Adventure-ready Gear. Nothing You Don’t.

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Fox Racing, the global leader in motocross and mountain biking gear and apparel, announced the  expansion into the adventure market with a purpose-built ADV Collection that inspires performance on dirt. The all-new ADV Collection includes three jacket and pant offerings—Recon, Defend, and Ranger—built with a  minimalist chassis, GORE-TEX waterproofing, and CE protection across the board. The collection launches this  Spring on www.foxracing.com, and at participating Fox Racing dealers and channels globally.  


Words: Press Release | Lead Image: FOX


Expanding the brand’s commitment to Equip and Inspire riders, the ADV Collection draws from Fox Racing’s deep  racing heritage and appetite for performance innovation. “We recognize that off-road riding is no longer contained  to tracks and the trailheads of mountains and deserts. It can now be an extension to a rider’s commute or  countryside tour where every technical feature matters to maximize the experience on the bike. The ADV Collection was built with this in mind—connecting riders to dirt with highly versatile gear that has everything you  need and nothing you don’t. It’s a differentiated point of view in an evolving category that’s authentic and credible  to our brand,” said Michael Crocco, Sr. Global Marketing Manager at Fox Racing.  

Developed and tested over the course of three years, the all-new ADV Collection blends the brand’s expertise in  performance racewear with the utility adventure riders demand. Performance starts with the minimalist chassis  design approach and a closer-to-body fit to inspire movement in variable terrain. The main body is GUARANTEED  

TO KEEP YOU DRY with fully seam-sealed GORE-TEX materials, the gold standard in waterproof-breathable  technology. CE protection comes in the form of removable D30® back, shoulder, elbow, and knee protectors, and  reinforced fabrics to increase abrasion resistance and durability. Other features such as stretch fabrics, ventilation, and storage vary across the three product tiers to meet the demands of a multi-day or an out-and-back ride.  

The Recon GORE-TEX ADV Jacket and Pant are 949.95€ and 899.95€, respectively, and deliver maximum mobility and breathability with a minimalist fit for peak performance on dirt. The Defend GORE-TEX ADV Jacket and Pant  are 699.95€ and 649.95€, respectively, and offer maximum storage and ventilation for adaptability on the move. 

The Ranger GORE-TEX ADV Jacket and Pant are 549.95€ and 499.95€, respectively, and are the most accessible offering for essential performance on the bike. 

PRICING

Recon jacket 949,99£ / 949,95$
Recon pant 899,99£ / 899,95$
Defend jacket 699,99£ / 699,95$
Defend pant 649,99£ / 649,95$
Ranger jacket 549,99£ / 549,95$
Ranger pant 499,99£ / 499,95€

Follow @foxracing on Instagram for the official release date of the ADV Collection plus exclusive information  celebrating the brand’s 50th anniversary for 2024.  

About Fox Racing 

For over five decades, Fox Racing has been the global leader in motocross and mountain bike gear and apparel.  Fox outfits the world’s best competitive action sport athletes and enthusiasts with products that combine  innovation and style, rooted in the brand’s original competitive motocross spirit. The company is based in Irvine,  California, with offices, retail stores, and an international roster of sponsored athletes, located around the world.  www.foxracing.com

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MX Vice News

Inside Moto Show – Episode 3 – Patrik Erlandsson

Patrik Erlandsson joins us for a 90 minute deep dive into his life.

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In this week’s Inside Moto Show, we talk to Patrik Erlandsson. The very popular Swede has been around the motocross industry for a long time. Starting as a sales guy for Honda Sweden twenty-plus years ago, Patrik talked us through his progress in the industry, opportunities, and his day-to-day job roles. Patrik currently works for helmet safety company MIPS, whilst he fuels his passion further by running the JWR Team.

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MX Vice 2023 Reader Survey! Win £££’s of kit and signed shirts.

Win £££’s of prizes with our reader survey.

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Our most extensive survey is here; we need 10 minutes of your time. We’re looking to convert just 2% of our audience into helping us collect some much-required data. We have teamed up with some great brands, including Fox, Twin Air, Scott, Ruroc, Alpinestars, Kawasaki and more. We’re also offering some great prizes money can’t buy. We have some signed rider shirts that will randomly be given to people who enter. We will have a live giveaway on Monday, October 8th, with all the winners announced on Facebook Live.

Jorge Prado, Calvin Vlaanderen, Christian Craig, and Simon Laengenfelder Signed Shirts; Star Racing Cap and T-Shirt confirmed so far. More will be updated daily.

Having trouble on a mobile? Click this link instead – https://bqmmo1flsth.typeform.com/to/BC2pbegZ

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