Seven and TLD part ways

Corona, California: Three years ago, Troy was approached by James Stewart. James had a vision to build a new, authentic brand around what he believed motocross apparel should look and feel like for a rider. Together they created SEVEN.

Since then, the Troy Lee Designs brand and business has continued to grow, now requiring even more focus to develop and build new innovative products while the dream that has become SEVEN, is a worldwide recognized gear and apparel brand.

Troy and James both agree that the best way for Troy Lee Designs and SEVEN to thrive is to separate the businesses. With that being said and with the utmost respect between the both of them, the two brands will now be owned and operated independently from each other. SEVEN will be owned by James and operate by his team. Troy Lee Designs will continue to be the exclusive distributor of SEVEN through December 31st, 2015.

Starting January 1st, 2016 Seven Brand Inc. will be operated independently by the SEVEN team. “The Spring 2016 SEVEN collection will be the beginning of a new chapter for SEVEN, for which we are extremely excited about” stated James Stewart. “I appreciate all the hard work and dedication that Troy and his team have put towards starting SEVEN and while we will not be partners in this venture going forward, we remain great friends as always” concluded Stewart.

“We are excited to see James back racing and we wish him the best in his new endeavor as an entrepreneur, where we are sure he will bring the same passion and dedication as he has on the track” added Troy Lee.

Words: Press Release | Image: Red Bull Content Pool/Garth Milan

MX Vice Editor || 25

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