MXGP and Mediaset team up!

FUNCHAL (Portugal), 12 February 2014 – Youthstream and Mediaset have reached an agreement for Mediaset to broadcast the MXGP, FIM Motocross World Championship 2014, as well as the MXoN, the Monster Energy FIM Motocross of Nations, in Latvia, the Monster Energy FIM Junior Motocross World Championship, which be held in Belgium and the SNX, FIM Snowcross World Championship. Viewers will be able to follow all the races on Italia 2 and for the MXGP of Italy on Italia 1.

Mediaset S.p.A. is an Italian-based mass media company which is the largest commercial broadcaster in the country. Founded in the 1970s by former Italian Prime Minister Silvio Berlusconi and still controlled today with a 38.6% stake by his family holding company Fininvest.

Mediaset’s headquarters are in Milan, Lombardy. Many of its studios are located in the Milano 2 area of Segrate, a municipality bordering Milan, where broadcasts of local station TeleMilano (now airing nationally as Mediaset’s Canale 5) began in 1978. After merging with various local broadcasters to form Canale 5 syndication, much production was moved to Cologno Monzese, where the infrastructure of the former Telealtomilanese was present. The company currently has three main television production centres, in Segrate, Cologno Monzese and Rome.

This agreement will give to all Italian fans the opportunity to see their favorite riders compete in the world’s biggest motocross championship over the next two (2) years.

As the seven-time reigning world champion, the Italian rider Antonio Cairoli, will aim to win a fifth consecutive title in September.

Giuseppe Luongo, President of Youthstream, endorsed the partnership with Mediaset. “It is a great pleasure for us to announce this signed agreement with Mediaset, a leading broadcaster in Italy. This will enable all Italians fans to follow the performance of their national riders, which has already given them so many reasons to celebrate in recent years. This broadcast agreement also complements the strong results achieved on the development of the MXGP series.

Image: KTM Images/Ray Archer

MX Vice Editor || 25

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