The Arenacross World Tour is excited to announce its official partnership with Al Yousuf, the exclusive distributor of all Yamaha products in the UAE, for the upcoming Arenacross World Tour Finals. This thrilling event will take place at Yas Island, Abu Dhabi, on Saturday, July 5th.
Al Yousuf Motors is a leading distributor of powersports and marine products in the UAE, exclusively representing the Yamaha brand in motorcycles, motocross, ATVs, side-by-sides, Wave Runners, golf cars, and outboard engines. In addition, they offer a wide range of premium accessory brands, including Alpinestars, Daineses, Nolan, AGV, Airoh, 100%, HJC, Ixon, Oxford, VR46, Ethen, Circuit Equipment, Jobe, Winner Kayak, and more. With over 60 years of experience, the company continues to promote innovation, performance, and community engagement in motorsports throughout the region.
“Our support for Arenacross in Abu Dhabi reflects our deep commitment to growing the motorsport landscape in the UAE” says Mr. Ahmed Al Yousuf, CEO at Al Yousuf Group. “Events like these not only bring international-level excitement to local fans but also inspire young riders to pursue their passion. At Al Yousuf Motors, we’re proud to be driving that momentum forward alongside Yamaha.”
Matt Bates, CEO of ASL Active, who promote and own the global rights for the Arenacross World Tour agrees and recognises the growing interest in off road motorcycling in the United Arab Emirates. “Since we started work on putting on the Arenacross World Tour Finals at Yas Island, it’s been so refreshing to see the interest in supporting the event from regional businesses and in particularly the UAE off road motorcycling importers. We’ve had such positive conversations with them all and not just about the AX World Tour Finals for this year, but also the future growth of Arenacross in the UAE. I was genuinely surprised how many off-road motorcycles are sold in this part of the world and that’s really encouraging for our efforts to grow Arenacross and make it more of global series.”
