As the UK’s leading online motocross retailer, Dirtbikexpress Ltd is entering an exciting new chapter as the business is officially taken over by motocross enthusiast and entrepreneur Tom Radburn who brings with him 15 years of motocross industry knowledge.
Specialising in motocross apparel, parts, and accessories, Dirtbikexpress Ltd has become a go to name for riders across the UK. Known for its extensive product range of high-quality products from top global brands, excellent customer service, and fast delivery.
Proud to be a UK based company with a UK warehouse, Dirtbikexpress Ltd offers the convenience of no customs charges or unexpected import taxes, giving customers a seamless shopping experience and hassle free for any returns.
With its 20th anniversary on the horizon, the business stands as the longest established and trusted motocross retailers in the UK. Under Tom’s leadership, Dirtbikexpress Ltd is poised for further growth and long-term success, building on nearly 20 years of dedication to the motocross community.
“It’s an honour to take on such a respected brand with a strong legacy,” said Tom. “Steven, Carla and the team have built something really special. I’m excited to continue that legacy, support UK riders, and grow the business while staying true to its roots, expert advice, top gear, and brilliant service.”

“With so many great British businesses being sold to European or overseas companies, I felt it was important to keep Dirtbikexpress Ltd proudly British. We source the majority of our products from British suppliers, which helps support local clubs and British riders. This purchase is about more than just a business, it’s about keeping the British motocross industry thriving.”
Steven Dyer, the founder of Dirtbikexpress Ltd, along with Carla Tier, who joined as a Director several years ago, expressed pride in the company’s journey and full confidence in the new Chapter: “From day one, Dirtbikexpress Ltd has been about passion for the sport and commitment to our customers. Watching it grow into the UK’s leading motocross retailers has been incredibly rewarding,” said Steven.
“We’re proud to hand the reins to Tom, who shares that same passion and vision. We have no doubt he’ll take Dirtbikexpress Ltd forward with the same integrity and energy that got us here.” Steven Dyer & Carla Tier.
With thousands of 5-star customer reviews and a top-rated Trustpilot score, Dirtbikexpress Ltd has earned its reputation as a brand riders trust, along with a clear focus on serving the UK motocross community which will remain at the heart of the business as it moves into this exciting new phase.