Apico Factory Racing is proud to announce SM Pro as their latest brand to be distributed across the UK.
SM Pro is a brand owned by Central Wheel Components (CWC). In their 120 plus years of trading and service, CWC have built and restored motorcycle wheels for any bike manufacturer imaginable. CWC is renowned for their products being the highest quality, with consistent supply of products to Norton, Triumph and more. The migration to the off- road world was a natural move for CWC and out of this, SM Pro Wheels was born. From the earliest days in the Motocross industry, it was evident that the potential for SM Pro was enormous; now sitting as a leading supplier of MX wheels across the UK and Europe, with components to fit a majority of makes and models. As SM Pro expand into off-road, adventure and European speedway, they continue to cement their name as one of the best. Apico are excited to announce their partnership to supply SM Pro wheel sets across UK traders.
Dylan Brown: “It’s a pleasure to welcome SM PRO to the Apico Factory Racing family. I have kept a close eye on the SM PRO brand whilst also getting to know Harry Bradley and his team. They have developed a range of fantastic and affordable products which we are looking forward to supporting the dealer network with, offering a next day service on stock items.”
Harry Bradley: “We are really excited welcome Apico to our distribution list. We have the same goals and need each other to make those happen, so we are really excited to work with them. Dylan, Anna and the rest of team have been great to deal with, and we are convinced they are the right people with the right tools in place to service the UK dealer network. Apico can help us to reduce the lead times to end customers by stocking wheel sets ready for next day dispatch. It’s a really exciting time for Central Wheel and we are looking forward to a fruitful and successful relationship with Apico Factory Racing.”
