Raven is entering the onroad space, bringing the same rider-first focus that’s shaped our offroad DNA.
The full press release is below. Please share it with your audience. Let us know if you need assets, rider quotes, or anything else.
Raven, a well-known off-road brand in Europe, is now launching a dynamic new on-road collection, merging high-performance design with affordability and engineered with technical precision and a rider’s eye, where smart construction meets everyday usability. Built to endure all conditions and crafted with technically advanced materials for ultimate durability, the line reflects the brand’s philosophy: ride with purpose, no compromise. With this release, Raven not only offers exceptional gear but ignites a movement -honouring the thrill, freedom, and brotherhood of the open road.
Raven, a brand built by riders, for riders, proudly unveils its latest on-road collection: a clean-cut blend of functional design, direct-to-rider value, and road-tested performance. More than just gear, this new line is a tribute to the transformative power of the ride.
“With this new collection, we’ve truly focused on designing for our customers in the on-road market. How they ride, what they need for comfort, safety, and functionality – all without compromising on style. Riders shouldn’t have to choose between quality and cost. That’s why Raven cooperates with Re-Zero to deliver high-performance gear directly to the people who live for the ride,” said Daniel Bik, Commercial Director at Pierce AB.
Innovative Performance. Uncompromising Value.
Raven’s new on-road line is crafted for resilience and performance. Every piece of gear is designed with cutting-edge materials that respond to the demands of the road. From lightweight flexibility to advanced weather resistance, Raven equips riders to take on every journey with confidence and style without the premium price tag.
“This collection was built from the standards we know. Good materials, clean design, and pricing that makes sense. No marketing spin, no inflated promises. Every piece is something we’re proud to stand behind because we’d wear it ourselves. We spent time on the details that matter: fit, comfort, and function that lasts. Raven has always been about passion, and this line is no different. It’s honest gear, made with intent,” said Brian Collins, Category Manager and lead for Raven’s latest collection.
A Movement in Motion
Not just a collection. It’s how we rise to ride, harder, longer, smarter. Whether it’s pushing boundaries, riding in sync with your crew, or chasing the unknown, Raven celebrates every kilometer and moment.
Brian Collins continues:
“Our customers ride for the relentless pull of discovery. For the thrill of keeping their friends in sight – and their rivals in the dust. For the spark that drives them to gear up, ride out, and never look back.”
See more: http://www.raven-sports.com/
The collection is available now on XLMOTO: https://redirect.xlmoto.com/?utm_source=media&utm_medium=partner&utm_campaign=rol_25_XL&utm_content=pressrelease
