Another brand to be added to Apico’s growing portfolio is Joov, which makes muscle recovery and hydration products, mainly in the U.K.
The company was started by Tom Johnson in 2015, when he was searching for a natural product to aid his aches and pains from a serious motocross injury. After developing the Muscle Rub and giving samples to various riders, the feedback was great, and people approached Tom for his product. Fast forward to 2017, and Joov Sports Products was born, with Tom on the road visiting motocross, cycling and health stores selling his products. The range has developed a lot since then, as have the various industries that make up Tom’s customer base. This is why he decided to add Apico as his Off-Road distributor.
Tom: ”I’m thrilled to be working with Apico—a brand I’ve looked up to since I first started racing at the age of seven. It was a real privilege to visit their headquarters recently, where I presented the Joov range to their buying team and directors. We quickly found common ground and agreed terms, and I’m incredibly proud to now call Apico our official distributor for the UK off-road market.
This partnership marks a significant milestone for Joov, as the brand continues to grow its presence within motorsport and expand its reach to riders and teams across the country. We’ve always aimed to support athletes with products that truly deliver, and working with a leading distributor like Apico is a dream come true. Their reputation, reach, and passion for the sport make them the perfect partner to help drive Joov forward in the off-road world.”
Dylan: “I’d noticed the Joov brand over the past couple of years, and more recently with the athletes we sponsor. I was impressed with Tom and his range of products, which is one of the main reasons why Anna and I thought it was a good option for Apico. With a good mix of products to help the off-road rider recover from the day-to-day tests of racing and riding, we feel Joov will be a welcome addition to the current range of products and brands we offer to our customers”.
Further Product Info: https://apicob2b.co.uk/ProductDisplay/SearchByString?searchterm=jv
Further Brand info: https://apicob2b.co.uk/joov-sports-products
