Infront Moto Racing is proud to welcome Blåkläder Workwear to the FIM Motocross World Championship as an Official Global Partner for the 2025 season and beyond. The partnership officially kicked off at the first round of the campaign in Argentina.
While the brand has been visible in all Start Practices and on the track, the Monster Energy MXGP of Trentino was where Blåkläder made a striking debut off the track, including a dynamic activation in the paddock that highlighted their core values of durability and high performance.
Photo: Antonio Cairoli in Trentino
As part of this exciting collaboration, Blåkläder becomes the Title Sponsor of the Start Practice, now officially named the Blåkläder Start Practice, one of the most exciting new elements of the GP weekend. The Swedish brand will also serve as the Official Workwear Supplier for Infront Moto Racing’s logistics and operational teams, outfitting staff in some of the most demanding environments motorsport has to offer.
Founded in 1959 in Svenljunga, Sweden, Blåkläder develops, manufactures, and distributes high-quality workwear, safety shoes, and gloves for professionals across various industries including craftsmanship, transport, and manufacturing. With more than 7,000 employees, fully-owned factories in Sri Lanka and Myanmar, and a turnover of 2.7 billion SEK, Blåkläder is recognized globally for its innovation and commitment to quality, durability, and functionality.
David Luongo, CEO of Infront Moto Racing: “It is a great pleasure to start this collaboration with such a global brand as Blåkläder. Infront Moto Racing always does its best to raise the bar of the quality and popularity of the MXGP Grand Prix. We work in all kinds of conditions — rain, wind, mud, heat — all around the world. The MXGP scene and its diverse locations are the perfect testing ground for technical apparel. Being associated with the fastest-growing event of the GP weekend, the Start Practice session on Friday, is a fantastic introduction to this new partnership, which we are confident will continue to grow in the future.”
Kalle Larsson, Chief Marketing Officer at Blåkläder: “At Blåkläder, we believe in durability, performance and pushing limits — values we share with the world of motocross. Partnering with MXGP as their official workwear supplier is a natural fit for us. Just like the riders and teams, we’re built to perform in the toughest conditions.”
Photo: Tim Gajser during Blåkläder Start Practice in St Jean d’Angely
For more information about Blåkläder, visit www.blaklader.com
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